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Table 5 Variable correlation coefficient table

From: The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Variable Mean Standard deviation 1 2 3 4 5 6 7 8 9 10
1. ICSR 5.41 0.55 (0.75)          
2. Perceived enterprise self-sacrifice 4.69 0.97 0.38** (0.63)         
3. Perceived degree of enterprise losses 5.15 0.57 0.19 0.64** (0.74)        
4. Consumer brand attitudes 5.36 0.60 0.26** 0.17 0.34** (0.81)       
5. Gender 1.56a 0.50 0.17 0.10 0.14 0.20      
6. Age 35.01 100.69 0.15 0.08 0.12  0.22 0.06     
7. Education 1.37b 0.46 0.09 0.15 0.20 0.06 0.18 0.27**    
8. Income 1.41c 0.51 0.04 0.13 0.21 0.07 0.18 0.22** 0.09   
9. Outbreak area 2.04d 0.88 0.17 0.11 0.26** 0.07 0.12 0.07 0.09 0.15  
10. Type of work 0.52e 0.46 0.19 0.12 0.15 0.24* 0.06 0.18 0.11 0.16 0.20
  1. Notes. n = 946; AVE values are in parenthesis. a 1 = male, 2 = female; b 0 = high school, 1 = undergraduate, 2 = master’s degree, 3 = PhD; c 0 = 1–3000 yuan, 1 = 3001–6000 yuan, 2 = 6001–9000 yuan, 3 = more than 9000 yuan; d 0 = area with less than 5000 diagnoses, 1 = area with 5000 to 10,000 diagnoses, 2 = area with 10,001 to 20,000 diagnoses, 3 = area with more than 20,000 diagnoses; e 0 = student, 1 = teacher, 2 = government civil servant, 3 = enterprise or institutional worker, 4 = freelancer
  2. Notes. * p < 0.05; ** p < 0.01; *** p < 0.001, two-tailed test