The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Frontiers of Business Research in China

Table 5 Variable correlation coefficient table

Variable	Mean	Standard deviation	1	2	3	4	5	6	7	8	9	10
1. ICSR	5.41	0.55	(0.75)
2. Perceived enterprise self-sacrifice	4.69	0.97	0.38**	(0.63)
3. Perceived degree of enterprise losses	5.15	0.57	−0.19	0.64**	(0.74)
4. Consumer brand attitudes	5.36	0.60	0.26**	0.17	0.34**	(0.81)
5. Gender	1.56^a	0.50	−0.17	−0.10	−0.14	−0.20	–
6. Age	35.01	100.69	−0.15	−0.08	−0.12	− 0.22	−0.06	–
7. Education	1.37^b	0.46	0.09	0.15	0.20	0.06	0.18	0.27**	–
8. Income	1.41^c	0.51	0.04	0.13	0.21	0.07	0.18	0.22**	0.09	–
9. Outbreak area	2.04^d	0.88	0.17	0.11	0.26**	0.07	0.12	0.07	0.09	0.15	–
10. Type of work	0.52^e	0.46	−0.19	−0.12	−0.15	−0.24*	−0.06	−0.18	−0.11	−0.16	−0.20	–

Notes. n = 946; AVE values are in parenthesis. ^a 1 = male, 2 = female; ^b 0 = high school, 1 = undergraduate, 2 = master’s degree, 3 = PhD; ^c 0 = 1–3000 yuan, 1 = 3001–6000 yuan, 2 = 6001–9000 yuan, 3 = more than 9000 yuan; ^d 0 = area with less than 5000 diagnoses, 1 = area with 5000 to 10,000 diagnoses, 2 = area with 10,001 to 20,000 diagnoses, 3 = area with more than 20,000 diagnoses; ^e 0 = student, 1 = teacher, 2 = government civil servant, 3 = enterprise or institutional worker, 4 = freelancer
Notes. * p < 0.05; ** p < 0.01; *** p < 0.001, two-tailed test