Table 4 Variable measurement item list

Under the impact of the epidemic, the enterprise fulfills its ICSR

The enterprise values the safe working environment of its employees

Glavas and Godwin (2013)

0.854

Cronbach’s α = 0.924

The enterprise provides employees with job opportunities requiring valuable skills and talent

0.796

The enterprise protects the rights and interests of employees

0.921

The enterprise gives employees a sense of security

0.884

Perceived enterprise self-sacrifice

The enterprise sacrifices its interests for the benefit of employees

de Cremer and van Knippenberg (2004)

0.751

Cronbach’s α = 0.884

To protect employees, the enterprise has taken a risk

0.866

The enterprise helps employees solve difficulties, even at the expense of its interests

0.758

Perceived degree of enterprise losses

The enterprise is affected by the epidemic and suffers a great loss in performance

Lynn (1982)

0.841

Cronbach’s α = 0.933

The enterprise is affected by the epidemic, and its survivability is greatly challenged

0.853

The enterprise is affected by the epidemic, and it will be very difficult to resume production

0.889

Consumer brand attitudes

I am willing to pay a higher price to buy products (services) of the enterprise’s brand

de Cremer and van Knippenberg (2004)

0.798

Cronbach’s α = 0.917

If I have not been in contact with the enterprise’s brand before, I’m now willing to try to buy the enterprise’s branded products (services)

0.924

I am willing to continue buying products (services) of the enterprise’s brand in the future

0.933

I am willing to recommend the enterprise’s branded products (services) to others

0.927