Table 1 Specific marketing dictionary content
Marketing dictionary dimension | Words corresponding to the dimensions of the marketing dictionary |
|---|---|
Early adopters | I really want to try it, I want to try it, I have to eat it once, when to come to xx to open a store, does xx have a Laoxiang Chicken, hurry to settle in, and if you encounter it, you must buy it... |
Willingness to repurchase | I want to eat the name of xxx dishes, I have wanted to eat them for a long time, I went to eat immediately after the outbreak, eat a few times, take out daily, and later eat chickens to eat Laoxiang Chickens, xxx dishes like delicious … |
Positive WOM | Touched, awesome, pink, good, good business, crazy likes to forward, tell people around, great, choose Laoxiang Chicken when you order takeout … |
Entrepreneurship | Entrepreneurship, humor, down-to-earth, capable, lovely chairman, especially handsome … |
Job search intentions | Envious of the employees, are you still short of staff, are there school recruits, the benefits are really good, the salary is good, the employees are happy … |