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Table 1 Specific marketing dictionary content

From: The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Marketing dictionary dimension Words corresponding to the dimensions of the marketing dictionary
Early adopters I really want to try it, I want to try it, I have to eat it once, when to come to xx to open a store, does xx have a Laoxiang Chicken, hurry to settle in, and if you encounter it, you must buy it...
Willingness to repurchase I want to eat the name of xxx dishes, I have wanted to eat them for a long time, I went to eat immediately after the outbreak, eat a few times, take out daily, and later eat chickens to eat Laoxiang Chickens, xxx dishes like delicious …
Positive WOM Touched, awesome, pink, good, good business, crazy likes to forward, tell people around, great, choose Laoxiang Chicken when you order takeout …
Entrepreneurship Entrepreneurship, humor, down-to-earth, capable, lovely chairman, especially handsome …
Job search intentions Envious of the employees, are you still short of staff, are there school recruits, the benefits are really good, the salary is good, the employees are happy …