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Table 8 Direct, indirect, and total effects analysis results (Hypotheses 7(a)–7(c))

From: Identifying the key purchase factors for organic food among Chinese consumers

Path Direct effects Indirect effects Total effects Mediation
PBC → PI→PD 0.024 0.201** 0.225** Supported (full mediation)
PA → PI→PD 0.025 0.053** 0.028** Supported (full mediation)
FTC → PI→PD 0.105 0.057** 0.162** Supported (full mediation)
  1. n = 310
  2. Notes.PBC = perceived behavioral control, PA = purchase attitude, FTC = food therapy culture, PI = purchase intention, PD = purchase decision
  3. **p < 0.01