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Table 4 Propensity score matching (PSM) procedure

From: The capital market spillover effect of product market advertising: Evidence from stock price synchronicity

Panel A: Descriptive statistics for propensity-score-matched sample

 

Large_ad = 1

Large_ad = 0

Test of difference

Variable

No. of obs.

Mean

No. of obs.

Mean

Mean

t-stat

Debt

1,450

0.445

1,450

0.449

−0.004

−0.57

Size

1,450

22.096

1,450

22.084

0.012

0.27

Mb

1,450

1.802

1,450

1.788

0.014

0.22

Turnover

1,450

1.733

1,450

1.707

0.026

0.55

Big4

1,450

0.052

1,450

0.049

0.003

0.34

Age

1,450

2.391

1,450

2.382

0.009

0.37

Roa

1,450

0.039

1,450

0.039

0.000

−0.13

Institution

1,450

0.399

1,450

0.403

−0.004

−0.5

Top1

1,450

0.338

1,450

0.347

−0.009

−1.55

Msh

1,450

0.787

1,450

0.777

0.010

0.63

Independent

1,450

0.345

1,450

0.375

−0.030

−0.41

Panel B: The regression results using PSM procedure

 

(1)

(2)

(3)

 Variable

Syn

Syn

Syn

Ad

−1.116b (−2.34)

−0.815a (−3.00)

−0.751a (−2.79)

Debt

−0.320a (−3.50)

−0.306a (−3.98)

−0.313a (−4.27)

Size

0.018 (0.91)

−0.014 (−0.87)

−0.008 (−0.52)

Mb

−0.074a (−6.31)

−0.088a (−7.85)

−0.089a (−8.01)

Turnover

−0.082a (−5.37)

−0.092a (−7.38)

−0.094a (−7.81)

Big4

−0.183b (−2.39)

−0.148a (−2.92)

−0.143a (−2.87)

Age

0.067b (2.44)

0.077a (3.51)

0.071a (3.29)

Roa

−0.119 (−0.40)

−0.290 (−1.18)

−0.268 (−1.10)

Institution

−0.149c (−1.92)

−0.193a (−3.21)

−0.190a (−3.20)

Top1

−0.251b (−2.31)

−0.165c (−1.88)

−0.184b (−2.13)

Msh

−0.017 (−0.52)

0.009 (0.33)

0.014 (0.53)

Independent

0.070 (0.28)

0.211 (1.06)

0.257 (1.32)

_Cons

0.258 (0.48)

0.814b (2.22)

0.738b (2.07)

Year fixed effects

Yes

Yes

Yes

Industry fixed effects

Yes

Yes

Yes

No. of obs.

2,900

4,708

5,022

Adj. R2

0.324

0.332

0.334

  1. Notes.Numbers in parentheses are t-statistics based on standard errors clustered by firm when we control for year and industry effects
  2. a, b, and c denote statistical significance at the 1%, 5%, and 10% levels, respectively