Table 1 Numbers of paper selected from international journals
From: Marketing research in China during the 40-year reform and opening
| Â | Location of the search keyword | Fine tuned | |||
|---|---|---|---|---|---|
Title | Keyword | Abstract | Full text | ||
Journal of Marketing | |||||
 Search key word: China | 4 | 3 | 11 | 107 | 25 |
 Search key word: Chinese | 0 | 0 | 6 | 71 | |
 Duplication exclued in total |  |  |  | 94 | |
Journal of Marketing Research | |||||
 Search key word: China | 0 | 1 | 8 | 73 | 13 |
 Search key word: Chinese | 2 | 1 | 12 | 61 | |
 Duplication exclued in total |  |  |  | 134 | |
Journal of Consumer Research | |||||
 Search key word: China | 2 | 0 | 5 | 155 | 12 |
 Search key word: Chinese | 5 | 0 | 5 | 168 | |
 Duplication excluded in total |  |  |  | 225 | |
Marketing Science | |||||
 Search key word: China | 0 | 0 | 3 | 104 | 6 |
 Search key word: Chinese | 1 | 0 | 2 | 40 | |
 Duplication excluded in total |  |  |  | 130 | |