Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior

Frontiers of Business Research in China

Table 1 Demographic profiles of the respondents

Variable	Category	Frequency	Percent	Cumulative Percent
Gender	Male	0	0	0
	Female	240	100	100
	Total	240	100
Nationality	Others	0	0	0
	Chinese	240	100	100
	Total	240	100
Age	20–25	136	56.67	56.67
	26–30	83	34.58	91.25
	31–35	21	8.75	100
	Total	240	100
Qualification	Undergraduate	71	29.58	29.58
	Graduate	129	53.75	83.33
	Post-graduate	40	16.67	100
	Total	240	100
Work Status	Full time student	138	57.5	57.5
	Working part time	58	24.17	81.67
	while attending school
	Working full time	44	18.33	100
	while attending school
	Total	240	100