Skip to main content

Advertisement

You are viewing the new article page. Let us know what you think. Return to old version

Instant messaging continuance: A media choice theory perspective

Abstract

Instant Messaging (IM) has become one of the most popular applications for many Internet users. While prior research has primarily focused on IM initial adoption, continued usage (or continuance) has not drawn much attention. This research integrates media choice theories with motivation theory to explain IM continuance. It tests the proposed model using data collected from a sample of 207 Chinese university students via an online survey. Results indicate that perceived enjoyment, perceived critical mass are key to IM continuance intention. Perceived social presence and perceived critical mass are positively associated with perceived enjoyment. We also find that perceived social presence, perceived media richness and perceived enjoyment have significant effects on perceived usefulness.

References

  1. Anderson, J. C., & Gerbing, D. W. 1988. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3): 411–423.

  2. Bagozzi, R. P., & Yi, Y. 1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1): 74–94.

  3. Bhattacherjee, A. 2001. Understanding information systems continuance: An expectation-confirmation model. MIS Quarterly, 25(3): 351–370.

  4. Brislin, R. W., Lonner, W., & Thorndike, R. M. 1973. Cross-culture research. New York: Method Wiley.

  5. Carlson, P. J. & Davis, G. B. 1998. An investigation of media selection among directors and managers: From “self” to “other” orientation. MIS Quarterly, 22(3): 335–362.

  6. Carlson, J. R.& Zmud, R. W. 1999. Channel expansion theory and the experiential nature of media richness perceptions. Academy of Management Journal, 42(2): 153–170.

  7. CNNIC. 2009. The 23rd China internet development statistics report. http://www.cnnic.cn/research/bgxz/tjbg/200906/t20090615_18388.html

  8. CNNIC. 2011. The 27th China internet development statistics report. http://www.cnnic.cn/research/bgxz/tjbg/201101/t20110120_20302.html

  9. Daft, R. L., & Lengel, R. H. 1986. Organizational information requirements, media richness and structural design. Management Science, 32(5): 554–571.

  10. Dahui, L., Chau, P. Y. K., & Slyke, C. V. 2009. A comparative study of individual acceptance of instant messaging in the US and China: A structural equation modeling approach. Communications of AIS, 2009(26): 85–106.

  11. Davis, F. D. 1989. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3): 319–340.

  12. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. 1992. Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14): 1111–1132.

  13. Deci, E. L., & Ryan, R. M. 1985. Intrinsic motivation and self-determination in human behavior. New York: Plenum Press.

  14. Dennis, A. R., Fuller, R. M., & Valacich, J. S. 2008. Media, tasks, and communication processes: A theory of media synchronicity. MIS Quarterly, 32(3): 575–600.

  15. Fornell, C., & Larcker, D. F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1): 382–388.

  16. Fox, A. B., Rosen, J., & Crawford, M. 2009. Distractions, distractions: Does instant messaging affect college students’ performance on a concurrent reading comprehension task? CyberPsychology & Behavior, 12(1): 51–53.

  17. Fulk, J. 1993. Social construction of communication technology. Academy of Management Journal, 36(5): 921–950.

  18. Glass, R., & Li, S. 2010. Social influence and instant messaging adoption. Journal of Computer Information Systems, 51(2): 24–30.

  19. Herzberg, F., Mausner, B., & Snyderman, B. 1959. The motivation to work. New York: Wiley.

  20. Hung, S. Y., Huang, A. H., Yen, D. C., & Chang, C. M. 2007. Comparing the task effectiveness of instant messaging and electronic mail for geographically dispersed teams in Taiwan. Computer Standards & Interfaces, 29(6): 626–634.

  21. Isaacs, E., Walendowski, A., Whittaker, S., Schiano, D. J., & Kamm. C. 2002. The character, functions, and styles of instant messaging in the workplace. Proceedings of the 2002 ACM conference on computer-supported cooperative work.

  22. Kettinger, W. J., & Grover, V. 1997. The use of computer-mediated communication in an inter-organizational context. Decision Sciences, 28(3): 513–555.

  23. Kim, H.-W., Chan, H. C., & Chan, Y. P. 2007. A balanced thinking-feelings model of information systems continuance. International Journal of Human-Computer Studies, 65(6): 511–525.

  24. Kim, S. S., & Malhotra, N. K. 2005. A longitudinal model of continued IS use: An integrative view of four mechanisms underlying post-adoption phenomena. Management Science, 51(5): 741–755.

  25. Lee, M. K. O., Cheung, C. M. K., & Chen, Z. 2007. Understanding user acceptance of multimedia messaging services: An empirical study. Journal of the American Society for Information Science and Technology, 58(13): 2066–2077.

  26. Lee, Y. C., & Sun, Y. C. 2009. Using instant messaging to enhance the interpersonal relationships of Taiwanese adolescents: evidence from quantile regression analysis. Adolescence, 44(173): 199–208.

  27. Li, D., Chau, P. Y. K., & Lou, H. 2005. Understanding individual adoption of instant messaging: An empirical investigation. Journal of the Association for Information Systems, 6(4): 28.

  28. Li, M. 李蒙翔, Gu, R. 顾睿, Shang, X. 尚小文, & Wang, K. 王刊良. 2010. 移动即时通讯服务持续使用意向影响因素研究 (Critical factors of post adoption intention of Mobile Instant Messaging serve). 管理科学 (Journal of Management Science), 23(5): 72–83.

  29. Limayem, M., Hirt, S. G., & Cheung, C. M. K. 2007. How habit limits the predictive power of intention: The case of information systems continuance. MIS Quarterly, 31(4): 705–737.

  30. Lu, Y., Zhou, T., & Wang, B. 2009. Exploring Chinese users acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory. Computers in Human Behavior, 25(1): 29–39.

  31. Luo, H., & Luo, W. 2000. Perceived critical mass effect on groupware acceptance. European Journal of Information Systems, 9(2): 91–103.

  32. Luo, X., Gurung, A., & Shim, J. P. 2010. Understanding the determinants of user acceptance of enterprise instant messaging: An empirical study. Journal of Organizational Computing & Electronic Commerce, 20(2): 155–181.

  33. Markus, M. 1987. Toward a “critical mass” theory of interactive media: Universal access, interdependence, and diffusion. Communication Research, 14: 491–511.

  34. McClea, M., Yen, D. C., & Huang, A. 2004. An analytical study towards the development of a standardized IM application. Computer Standards & Interfaces, 26(4): 343–355.

  35. Nunnally, J. C., & Bernstein, I. H. 1994. Psychometric Theory (3rd edition). New York: McGraw-Hill.

  36. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. 2003. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5): 879–903.

  37. Qiao, X. 乔歆新, & Fu, X. 傅晓云. 2009. 基于即时通讯的理论及研究综述 (Review of instant messaging research and its theories). 包装工程 (Packaging Engineering), 30(5): 226–228.

  38. Qiao, X. 乔歆新, Lai, S. 来水木, Shen, M. 沈模卫, Zhang, F. 张锋, & Chen, S. 陈硕. 2007. 即时通讯软件使用动机的探讨 (A study on the motivation of instant messaging usage). 应用心理学 (Chinese Journal of Applied Psychology),13(2): 125–130, 137.

  39. Quan-Haase, A. 2008. Instant messaging on campus: Use and integration in university students’ everyday communication. Information Society, 24(2): 105–115.

  40. Ramirez Jr, A., & Broneck, K. 2009. “IM me”: Instant messaging as relational maintenance and everyday communication. Journal of Social & Personal Relationships, 26(2/3): 291–314.

  41. Ramirez Jr A., Dimmick, J., Feaster, J., & Lin, S. 2008. Revisiting interpersonal media competition: The gratification niches of instant messaging, e-mail, and the telephone. Communication Research, 35(4): 529–547.

  42. Rice, R. E. 1992. Task analyzability, use of new media, and effectiveness: A multi-site exploration of media richness. Organization Science, 3(4): 475–500.

  43. Short, J., Williams, E., & Christie, B. 1976. The social psychology of telecommunications. New York: Wiley.

  44. Sledgianowski, D., & Kulviwat, S. 2009. Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context. Journal of Computer Information Systems, 49(4): 74–83.

  45. Stewart, C. O., Setlock, L. D., & Fussell, S. R. 2007. Conversational argumentation in decision making: Chinese and U.S. participants in face-to-face and instant-messaging interactions. Discourse Processes, 44(2): 113–139.

  46. Thong, J. Y. L., Hong, S. J., & Tam, K. Y. 2006. The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance. International Journal of Human-Computer Studies, 64(9): 799–810.

  47. To, P. L., Liao, C., Chiang, J. C., Shih, M. L., & Chang, C. Y. 2008. An empirical investigation of the factors affecting the adoption of Instant Messaging in organizations. Computer Standards & Interfaces, 30(3): 148–156.

  48. Valkenburg, P. M., & Peter, J. 2009. The Effects of Instant Messaging on the Quality of Adolescents’s Existing Friendships: A Longitudinal Study. Journal of Communication, 59(1): 79–97.

  49. Van Siyke, C., Ilie, V., Hao, L., & Stafford, T. 2007. Perceived critical mass and the adoption of a communication technology. European Journal of Information Systems, 16(3): 270–283.

  50. Venkatesh, V. 2000. Determinants of perceived ease of use: Integrating conrol, intrinsic motivation, and emotion into the technology acceptance model. Information Systems Research, 11(4): 342–365

  51. Yoo, Y., & Alavi, M. 2001. Media and group cohesion: Relative influences on social presence, task participation, and group consensus. MIS Quarterly, 25(3): 371–390.

Download references

Author information

Correspondence to Baoxiang Song.

Rights and permissions

Reprints and Permissions

About this article

Keywords

  • instant messaging (IM)
  • continuance intention
  • perceived media richness
  • perceived social presence
  • motivation