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  • Research Article
  • Open Access

An empirical study on the timing of big retailers’ initial internationalization: Influence of the target market and entry-mode choice

Frontiers of Business Research in ChinaSelected Publications from Chinese Universities20104:113

  • Published:


This paper examines the timing of big retailers’ initial internationalization and proposes a theoretical framework. Then, the framework is tested with the proportional hazard model and data of European and U.S. big retailers. Empirical results show that retailers’ entry timing is jointly influenced by the economic conditions of both the home market and target foreign markets, cultural and geographical distance, and the entry mode. Based on these findings, this article offers suggestions to China’s big retailers whose initial internationalization has just started.


  • big retailers
  • initial internationalization timing
  • target market
  • entry mode