Open Access

Does the traditional culture affect organizational identification? An analysis of the perception channels in organizational identification of Chinese employees

Frontiers of Business Research in ChinaSelected Publications from Chinese Universities20093:17

Published: 8 August 2009


This paper explores the information perception channels of organizational identification (OID) in the context of Chinese traditional culture. Drawing on the grounded theory, the authors conducted a survey on employees in Shandong, Henan, Beijing, Guangzhou, Gansu, Jiangsu and Taiwan, and developed a five-factor scale for information perception channels of OID consisting of leader modeling, consideration for subordinates, external encouragement, rationalizing norms and rules, and behavioral consistency. Results of regression analysis show that all of these five factors have significant effects on employees’ OID, particularly the factors of external encouragement, behavioral consistency, and consideration for subordinates.


organizational identificationperception channelstraditional culture