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Corporate strategic management: Static and dynamic paradigms


Based on an analysis of the dynamic trend of the environment in which Chinese enterprises operate and the theory of dynamic competition, this paper seeks to propose a new strategic management pattern—the “dynamic paradigm”, which has mainly resulted from an integration of the theoretic contributions of the two strategic management streams. It ultimately aims at enhancing the effectiveness and efficiency of strategic management in an environment full of uncertainties. The dynamic paradigm designed to explore today’s real business world is characterized by: 1) viewing strategic management as a process of both proactive plans and in-the-process reaction, both point and process decision-making and both rational and non-rational decision-making; 2) stressing the roles played by speed and innovation in the dynamic competition; 3) highlighting the inherent ties and the interaction among the three phases of strategic management; 4) emphasizing the critical impacts on the effectiveness and efficiency of strategic management by corporate governance, organizational structure, managerial mechanism, mode of control, composition of top-management team and corporate culture.


根据对中国企业环境动态化与动态竞争的分析, 以整合两大战略맜理流派的理论贡献为切入点, 以提高动态环境下企业战略맜理的有效性和效率为目的, 提出一个新的战略맜理模式—“动态模式”。 这个新的模式把战略맜理行为看成是事前计划与事中反应的结合, “点决策”与 “过程决策”的结合, 理性决策与非理性决策的结合; 强调速度与创新在动态竞争中的作用; 关注战略맜理三个阶段之间的内在联系与交叉影响; 重视公司治理、 组织结构、 맜理机制、 控制方式、 高层맜理团队构成以及企业文化对战略맜理有效性与效率的保证作用。


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Correspondence to Hailin Lan.

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Translated and revised from Nankai guanli pinglun 南开管理评论 (Nankai Business Review), 2007, 10(5): 31–35

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Lan, H. Corporate strategic management: Static and dynamic paradigms. Front. Bus. Res. China 3, 50–62 (2009).

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