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A study on the determinants of nonmarket behaviors of Chinese firms

Abstract

Drawing upon the resource dependence theory, this paper examines the determinants of nonmarket behaviors in the Chinese context. Using survey data of 175 top managers in China, we test 13 firm and environment characteristics likely influencing nonmarket behaviors. Results show that a firm’s economic resources, top management orientation, and uncertainty in the nonmarket environment are significantly related to Chinese firms’ nonmarket behaviors.

摘要

基于资源依赖理论, 考察中国웳业非市场行为的影响因素, 并通过 175 位웳业高层的调查数据, 验证可能影响中国웳业非市场行为的웳业和环境特征的 13 个볙设。 研究结果表明, 웳业的经济资源、 高层的맜理导向和非市场环境的不确定性对中国웳业的非市场行为具有显著的影响。

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Correspondence to Haitao Gao.

Additional information

Translated and revised from Zhongguo gongye jingji 中国工业经济 (China Industrial Economy), 2007, (5): 104–112

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Gao, H., Tian, Z. & Malcolm, C. A study on the determinants of nonmarket behaviors of Chinese firms. Front. Bus. Res. China 2, 303–321 (2008). https://doi.org/10.1007/s11782-008-0018-3

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Keywords

  • nonmarket behavior
  • buffering strategy
  • bridging strategy

关键词

  • 非市场行为
  • 뮺冲战略
  • 쟅梁战略