Skip to main content

Advertisement

You are viewing the new article page. Let us know what you think. Return to old version

Slotting allowances in China: Theory development and regulation formulation strategy

Abstract

Under normal market competition, charging suppliers for slotting fees by retailers is a normal business practice. Although it is prevalent in China, the rationalities of slotting fees for established products and linear slotting fees are doubtful. The relevant departments of governments need to supervise and regulate these types of slotting fees. There are two available regulation formulation strategies: we can either learn from Japan to ban explicitly certain types of slotting fees, or learn from America to adopt an attitude of laissez-faire towards slotting allowances.

摘要

在一般市场竞争情况下, 收取一次性通道费是一种正常的商业经营模式, 但国内普遍收取的成熟商品通道费和线性通道费的合理性值得质疑, 应成为政府规制政策的对象。 针对目前国内的通道费之争, 可以有两种规制思路: 其一, 可参照日本的规制思路, 明确禁止收取某类通道费。 其二, 可参照美国的思路, 采取少规制甚至不规制策略。

References

  1. Bloom P N, Gundlach G T, Cannon J P (2003). Slotting allowances and fees: Schools of thought and the views of practicing managers. Journal of Marketing, 64(2): 92–108

  2. Chu W (1992). Demand signaling and screening in channels of distribution. Marketing Science, 11(4): 324–347

  3. Desai P (2000). Multiple messages to retain retailers: Signaling new product demand. Marketing Science, 19(4): 381–389

  4. Farrell J (2001). Some thoughts on slotting allowances and exclusive dealing. American Bar Association (49th Annual Spring Meeting), Washington, March 28

  5. Farris P W, Ailawadi K L (1992). Retail rower: Monster or mouse? Journal of Retailing, 92(Winter): 351–369

  6. FMI (2001). FMI Backgrounder: Slotting Allowances in the Supermarket Industry. Report, supra note 13

  7. FTC (2003). Slotting Allowances in the Retail Grocery Industry: Selected Case Studies in Five Product Categories. Report, Nov.

  8. Kuksov D, Pazgal A (2005). The Effects of Costs and Competition on Slotting Allowances. QME Conference 2005, Chicago

  9. Lang Xianping (2006). Pattern. Beijing: Dongfang Press (in Chinese)

  10. Lariviere M A, Padmanabhan V (1997). Slotting allowances and new product introductions. Marketing Science, 16(2): 112–128

  11. Ma Longlong (2003). Market power abused by retailers and how to address the phenomenon. Business Economics and Administration, 05(139): 4–8 (in Chinese)

  12. Messinger P R, Narasimhan C (1995). Has power shifted in the grocery channel. Marketing Science, 14(2): 189–223

  13. Owen D K (1994). Antitrust and Trade Regulation Report: 703; 60 Federal Register 20409

  14. Rao A, Mahi H (2003). The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances. Marketing Science, 22(2): 246–268

  15. Shaffer G (1991). Slotting allowances and retail price maintenance: A comparison of facilitating practices. Journal of Economics, 22(1): 120–135

  16. Sudhir K (2004). Are slotting allowances efficiency-enhancing or anti-competitive? Journal of Marketing Research. Marketing Science Conference, Jun

  17. Sullivan M W (1997). Slotting allowances and the market for new products. Journal of Law and Economics, 40(2): 461–493

  18. United States v. Topco Associations, Inc., 405 US596, 610 (1972).

  19. Wang Hao (2006). Retailer market power and slotting allowances. Economic Review, 1: 29–34 (in Chinese)

  20. Wu Hongguang (2005). Gome and Suning survived like banks. New Fortune, 9: 42–59 (in Chinese)

  21. Zhang Zan (2006). Market power, slotting allowances and economic regulation. Finance & Trade Economics, 3: 60–65 (in Chinese)

Download references

Author information

Correspondence to Xiangdong Liu.

Additional information

Translated and revised from Guanli Shijie 管理世界 (Management World), 2007, (7): 164–165

Rights and permissions

Reprints and Permissions

About this article

Keywords

  • slotting allowances
  • suppliers
  • retailers
  • welfare

关键词

  • 通道费
  • 生产商
  • 零售商
  • 福利