Skip to main content

Table 7 Moderated mediation effect test

From: The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Moderator Under the impact of the epidemic, the enterprise fulfills its ICSR (X) → perceived enterprise self-sacrifice (M) → consumer brand attitudes (Y)
Stage effect
The first stage
PMX
The second stage
PYM
Direct effect
PYX
Indirect effect PYM PMX Total effect
PYX + PYM PMX
High perceived losses 0.67** 1.38** 0.57 0.95** 1.52***
Low perceived losses 0.17 0.63 0.87 0.12 0.99
Difference 0.50* 0.75 0.30 0.83** 0.53*
95% confidence interval [0.05, 0.90] [0.30, 1.92] [1.90, 1.57] [0.14, 1.75] [0.20, 1.25]
  1. Notes. PMX represents the independent variable → the influence coefficient of the intermediary variable, PYM represents the intermediary quantity → the influence coefficient of the dependent variable, PYX represents the independent variable → the direct effect of the dependent variable, PYM PMX  represents the independent variable → indirect effect of the dependent variable, PYX + PYM PMX represents the independent variable → the total effect of the dependent variable
  2. * p < 0.05, ** p < 0.01, *** p < 0.001