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Frontiers of Business Research in China

Table 7 Moderated mediation effect test

From: The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Moderator

Under the impact of the epidemic, the enterprise fulfills its ICSR (X) → perceived enterprise self-sacrifice (M) → consumer brand attitudes (Y)

Stage effect

The first stage

PMX

The second stage

PYM

Direct effect

PYX

Indirect effect PYM PMX

Total effect

PYX + PYM PMX

High perceived losses

0.67**

1.38**

0.57

0.95**

1.52***

Low perceived losses

0.17

0.63

0.87

0.12

0.99

Difference

0.50*

0.75

−0.30

0.83**

0.53*

95% confidence interval

[0.05, 0.90]

[−0.30, 1.92]

[−1.90, 1.57]

[0.14, 1.75]

[−0.20, 1.25]

  1. Notes. PMX represents the independent variable → the influence coefficient of the intermediary variable, PYM represents the intermediary quantity → the influence coefficient of the dependent variable, PYX represents the independent variable → the direct effect of the dependent variable, PYM PMX  represents the independent variable → indirect effect of the dependent variable, PYX + PYM PMX represents the independent variable → the total effect of the dependent variable
  2. * p < 0.05, ** p < 0.01, *** p < 0.001
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