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Table 6 The results of the hierarchical regression analysis of the moderating effect of the perceived degree of enterprise losses

From: The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Variable

Perceived enterprise self-sacrifice

Model 1

Model 2

Model 3

Model 4

Constant

4.76** (0.35)

4.62** (0.33)

4.61** (0.33)

4.63** (0.32)

Gender

0.52 (0.43)

0.13 (0.41)

0.22 (0.42)

0.21 (0.42)

Age

0.24 (0.46)

0.07 (0.40)

0.04 (0.43)

0.05 (0.42)

Education

0.09 (0.45)

0.21 (0.42)

0.24 (0.42)

0.18 (0.42)

Income

0.11 (0.44)

0.32 (0.41)

0.27 (0.41)

0.29 (0.41)

Outbreak area

0.19 (0.43)

0.05 (0.43)

0.03 (0.40)

0.04 (0.39)

Type of work

0.26 (0.45)

0.37 (0.48)

0.48 (0.49)

0.39 (0.48)

ICSR (x1)

 

0.72 (0.19)**

0.60 (0.24)**

0.71 (0.20)**

Perceived degree of enterprise losses (x2)

  

0.17 (0.22)**

 

x1 × x2

   

0.10 (0.04) *

R2

0.06

0.19*

0.20*

0.44*

R2

 

0.13**

0.13**

0.10*

f

 

12.52**

6.45**

3.37*

  1. Notes. * p < 0.05; ** p < 0.01; *** p < 0.001, two-tailed test