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Table 4 Discriminate validity analysis results

From: Identifying the key purchase factors for organic food among Chinese consumers

Model

χ2/df

RMSEA

CFI

NFI

AGFI

GFI

Model 1

(SN, RI, KNWGE, PA)

1.758

0.050

0.974

0.941

0.908

0.930

Model 2

(PA, PBC, FTC, PI, PD)

2.574

0.071

0.926

0.886

0.831

0.862

Benchmark

< 5.0

< 0.05

> 0.9

> 0.9

> 0.8

> 0.8

  1. Notes. n = 310. SN = subjective norms; RI = revealed information; KNWGE = knowledge;  PA = purchase attitude; PBC = perceived behavioral control; FTC = food therapy culture;PI = purchase intention; PD = purchase decision
  2. RMSEA = root mean square error of approximation, CFI = comparative fit index, NFI = normed fit index, AGFI = adjusted goodness of fit index, GFI = goodness of fit index