Table 1 Notable research on subjective norms affecting purchase attitude
From: Identifying the key purchase factors for organic food among Chinese consumers
Research topic | Citation | Country context |
|---|---|---|
Consumers’ attitude and intention toward organic food purchase | Irianto (2015) | Indonesia |
Consumers’ actual buying behavior toward organic food products | Singh and Verma (2017) | India |
The effect of social norms and product knowledge on purchase of organic cotton | Han and Stoel (2016) | The United States |
Impact of culture, behavior, and gender on green purchase intention | Sreen et al. (2018) | India |
Application of the TPB to green hotel choice | Han et al. (2010) | The United States |
Predicting organic food consumption, based on the TPB | Scalco et al. (2017) | European Union |
Subjective norms, attitudes, and intentions of Finnish consumers in buying organic food | Tarkiainen and Sundqvist (2005) | Finland |
The role of subjective norms in the TPB, in the context of organic food consumption | Al-Swidi et al. (2014) | Pakistan |