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Table 9 Study 2 hypothesis test results—negative reviews

From: Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention

  Hypothesis Parameter estimate T statistics (|O/STDEV|) p Result
H1 Type of response to online reviews →Perceived purpose of response 0.344*** 5.371 0.000 Support
H2 Perceived purpose of response→ Relationship quality 0.248** 3.391 0.001 Support
H3 Perceived purpose of response→ Repurchase intention 0.206* 2.593 0.010 Support
  Satisfaction→ Relationship quality 0.561*** 9.548 0.000  
  Satisfaction→ Repurchase intention 0.541*** 8.830 0.000  
R2for relationship quality 0.42 R2 for relationship quality 0.42
R2for repurchase intention 0.37 R2for repurchase intention 0.37
  1. *p < 0.05, **p < 0.01, ***p < 0.001