Table 9 Study 2 hypothesis test results—negative reviews
Hypothesis | Parameter estimate | T statistics (|O/STDEV|) | p | Result | |
|---|---|---|---|---|---|
H1 | Type of response to online reviews →Perceived purpose of response | 0.344*** | 5.371 | 0.000 | Support |
H2 | Perceived purpose of response→ Relationship quality | −0.248** | 3.391 | 0.001 | Support |
H3 | Perceived purpose of response→ Repurchase intention | −0.206* | 2.593 | 0.010 | Support |
Satisfaction→ Relationship quality | 0.561*** | 9.548 | 0.000 | ||
Satisfaction→ Repurchase intention | 0.541*** | 8.830 | 0.000 | ||
R2for relationship quality 0.42 △R2 for relationship quality 0.42 | |||||
R2for repurchase intention 0.37 △R2for repurchase intention 0.37 | |||||