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Table 8 Study 2 hypothesis test results—positive reviews

From: Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention

  Hypothesis Parameter estimate T statistics (|O/STDEV|) p Result
H1 Type of response to online reviews→ Perceived purpose of response 0.205** 3.00 0.003 Support
H2 Perceived purpose of response → Relationship quality 0.200** 2.986 0.003 Support
H3 Perceived purpose of response → Repurchase intention 0.115 1.726 0.084 Partly support
  Satisfaction→ Relationship quality 0.340*** 5.940 0.000  
  Satisfaction→ Repurchase intention 0.376*** 6.277 0.000  
R2 for relationship quality 0.16 R2 for relationship quality 0.14
R2 for repurchase intention 0.16 R2 for repurchase intention 0.14
  1. **p < 0.01, ***p < 0.001