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Table 6 Study 2 statistics and correlation coefficients—positive reviews

From: Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention

Variable

Mean

SD

Perceived purpose of response

Relationship quality

Repurchase intention

Satisfaction

Perceived purpose of response

4.47

1.49

   

Relationship quality

5.30

0.91

0.21

  

Repurchase intention

5.74

1.02

0.13

0.60

 

Satisfaction

6.24

0.81

0.04

0.35

0.38