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Table 5 Study 1 hypothesis test results—negative reviews

From: Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention

  Hypothesis Parameter estimate T statistics (|O/STDEV|) p Result
H1 Type of response to online reviews →Perceived purpose of response 0.169* 2.558 0.011 Support
H2 Perceived purpose of response→ Relationship quality − 0.272*** 4.417 0.000 Support
H3 Perceived purpose of response→ Repurchase intention − 0.255*** 3.749 0.000 Support
  Satisfaction→ Relationship quality 0.416*** 5.167 0.000  
  Satisfaction→ Repurchase intention 0.311*** 3.786 0.000  
R2 for relationship quality 0.20 R2 for relationship quality 0.18
R2 for repurchase intention 0.30 R2 for repurchase intention 0.28
  1. *p < 0.05, ***p < 0.001