Table 5 Study 1 hypothesis test results—negative reviews
Hypothesis | Parameter estimate | T statistics (|O/STDEV|) | p | Result | |
|---|---|---|---|---|---|
H1 | Type of response to online reviews →Perceived purpose of response | 0.169* | 2.558 | 0.011 | Support |
H2 | Perceived purpose of response→ Relationship quality | − 0.272*** | 4.417 | 0.000 | Support |
H3 | Perceived purpose of response→ Repurchase intention | − 0.255*** | 3.749 | 0.000 | Support |
Satisfaction→ Relationship quality | 0.416*** | 5.167 | 0.000 | ||
Satisfaction→ Repurchase intention | 0.311*** | 3.786 | 0.000 | ||
R2 for relationship quality 0.20 △R2 for relationship quality 0.18 | |||||
R2 for repurchase intention 0.30 △R2 for repurchase intention 0.28 | |||||