Table 4 Study 1 hypothesis test results—positive reviews
Hypothesis | Parameter estimate | T statistics (|O/STDEV|) | p | Result | |
|---|---|---|---|---|---|
H1 | Type of response to online reviews →Perceived purpose of response | 0.276*** | 4.53 | 0.000 | Support |
H2 | Perceived purpose of response→ Relationship quality | − 0.289*** | 4.151 | 0.000 | Support |
H3 | Perceived purpose of response→ Repurchase intention | − 0.182** | 3.026 | 0.002 | Support |
Satisfaction→ Relationship quality | 0.215* | 2.291 | 0.022 | ||
Satisfaction→ Repurchase intention | 0.255** | 2.625 | 0.009 | ||
R2 for relationship quality 0.15 △R2 for relationship quality 0.13 | |||||
R2 for repurchase intention 0.11 △R2 for repurchase intention 0.10 | |||||