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Table 4 Study 1 hypothesis test results—positive reviews

From: Do you respond sincerely? How sellers’ responses to online reviews affect customer relationship and repurchase intention

  Hypothesis Parameter estimate T statistics (|O/STDEV|) p Result
H1 Type of response to online reviews →Perceived purpose of response 0.276*** 4.53 0.000 Support
H2 Perceived purpose of response→ Relationship quality − 0.289*** 4.151 0.000 Support
H3 Perceived purpose of response→ Repurchase intention − 0.182** 3.026 0.002 Support
  Satisfaction→ Relationship quality 0.215* 2.291 0.022  
  Satisfaction→ Repurchase intention 0.255** 2.625 0.009  
R2 for relationship quality 0.15 R2 for relationship quality 0.13
R2 for repurchase intention 0.11 R2 for repurchase intention 0.10
  1. *p < 0.05, **p < 0.01, ***p < 0.001