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Table 6 Interactive effects

From: The capital market spillover effect of product market advertising: Evidence from stock price synchronicity

Variable 

(1)

(2)

(3)

(4)

Syn

Syn

Syn

Syn

Ad

−0.780a (−2.65)

−0.508 (−1.64)

0.393 (0.71)

−0.740b (−2.29)

Ad×RD

−0.168b (−1.96)

   

RD

−0.004 (−0.78)

   

Ad×DISPEN

 

−0.999a (−2.86)

  

DISPEN

 

−0.036 (−1.03)

  

Ad×ILLIQ

  

−0.986a (−2.69)

 

ILLIQ

  

−0.010 (−0.60)

 

Ad×CONSU

   

−1.167b (−2.25)

CONSU

   

−0.040 (−1.44)

Debt

−0.242a (−4.02)

−0.254a (−3.96)

−0.254a (−4.19)

−0.250a (−4.10)

Size

0.015 (0.92)

−0.017 (−1.29)

0.015 (0.98)

0.015 (0.92)

Mb

−0.043b (−2.41)

−0.082a (−7.21)

−0.043b (−2.37)

−0.044b (−2.34)

Turnover

−0.109a (−12.27)

−0.112a (−11.27)

−0.108a (−12.17)

−0.109a (−12.24)

Big4

−0.137a (−3.28)

−0.121a (−2.86)

−0.136a (−3.25)

−0.135a (−3.20)

Age

0.052a (2.98)

0.067a (3.73)

0.048a (2.72)

0.050a (2.83)

Roa

−0.001 (−0.01)

−0.306 (−1.36)

−0.045 (−0.23)

−0.027 (−0.14)

Institution

−0.228a (−4.41)

−0.226a (−4.77)

−0.238a (−4.62)

−0.234a (−4.39)

Top1

−0.183a (−2.73)

−0.195a (−2.84)

−0.172b (−2.57)

−0.173b (−2.57)

Msh

0.017 (0.84)

−0.011 (−0.52)

0.015 (0.73)

0.014 (0.70)

Independent

0.120 (0.77)

0.097 (0.60)

0.076 (0.49)

0.080 (0.51)

_Cons

0.276 (0.74)

1.010a (3.27)

0.291 (0.79)

0.350 (0.90)

Year fixed effects

Yes

Yes

Yes

Yes

Industry fixed effects

Yes

Yes

Yes

Yes

No. of obs.

9,350

7,946

9,360

9,324

Adj. R2

0.327

0.338

0.325

0.325

  1. Notes. Numbers in parentheses are t-statistics based on standard errors clustered by firm when we control for year and industry effects
  2. a and b denote statistical significance at the 1%, 5%, and 10% levels, respectively