Table 3 Most cited research papers in our selection (Top 5)
From: Marketing research in China during the 40-year reform and opening
Title | Research elements | |||||
|---|---|---|---|---|---|---|
Authors | Year | Resarch question/purpose | Main finding | Journal name | Citation | |
The effects of strategic orientations on technology- and market-based breakthrough innovations | Zhou et al. | 2005 | What is the strategic orientation’s effect on different types of innovation(technological-based or market-based)? | Different market forces exert significant influence on technology- and market-based innovations, and these two types of innovations affect firm performance differently. | Journal of Marketing | 558 |
Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance | Luca et al. | 2007 | What are the dimensions or characteristics of market knowledge and how and why these resources influence product innovation performance? | Market knowledge specificity and cross-functional collaboration affect product innovation performance through knowledge integration mechanisms.The effect of market knowledge depth is partially mediated, market knowledge breadth has a direct, unmediated effect on product innovation performance. | Journal of Marketing | 324 |
Radical innovation across nations: The preeminence of corporate culture | Tellis et al. | 2009 | How coporate culture affect radical innovation? | Corporate culture is the strongest driver of radical innovation across nations; culture consists of three attitudes and three practices. The commercialization of radical innovations translates into a firm’s financial performance. | Journal of Marketing | 276 |
The effects of business and political ties on firm performance: Evidence from China | Sheng et al. | 2011 | What are the different roles business versus political ties play on firm performance? | Business ties have a stronger positive effect on performance than political ties, and both effects depend on institutional and market environments. | Journal of Marketing | 251 |
Impact of emerging markets on marketing: Rethinking existing perspectives and practices | Sheth | 2011 | Rethinking the core assumptions of marketing, such as market orientation, market segmentation, and differential advantage in emerging market. | Five key characteristics of emerging markets—market heterogeneity, sociopolitical governance, chronic shortage of resources, unbranded competition, and inadequate infrastructure. | Journal of Marketing | 241 |