From: Marketing research in China during the 40-year reform and opening
Level of relevancy | Identifiers | Example | ||||
---|---|---|---|---|---|---|
China oriented data | Comparative study | Unique Chinese context | China oriented constructs | China oriented discussion | ||
1 | √ | √ | Calantone et al. (1996); Song et al. (2000); Grewal and Dharwadkar (2002); Chan et al. (2010); Samaha et al. (2014) | |||
2 | √ | √ | √ | Schmitt et al. (1994); Luo et al. (2006); Dong and Tian (2009); Keh and Pang (2010); Hermosilla et al. (2018) | ||
3 | √ | √ | √ | Tavassoli (1999); Zhang and Schmitt (2001); Fang et al. (2008); Petersen et al. (2015); Wang et al. (2017a) | ||
4 | √ | √ | √ | √ | Tse et al. (1989); Zhou et al. (2005); Gu et al. (2008); Chu and Manchanda (2016); Wu (2015) |