Table 5 Direct, indirect, and total effects between latent variables
| Â | Customer loyalty | Pricing power |
|---|---|---|
Logistics quality | 0.293 | 0 |
(Indirect effects) | 0 | 0.115 |
(Total effects) | 0.293 | 0.115 |
Online-offline integration | 0 | 0 |
(Indirect effects) | 0 | 0 |
(Total effects) | 0 | 0 |
Transaction security | 0.172 | 0 |
(Indirect effects) | 0 | 0.068 |
(Total effects) | 0.172 | 0.068 |
Commodity quality | 0.306 | 0.202 |
(Indirect effects) | 0 | 0.121 |
(Total effects) | 0.306 | 0.323 |
Commodity assortment | 0.193 | 0 |
(Indirect effects) | 0 | 0.076 |
(Total effects) | 0.193 | 0.076 |
Customer loyalty | - | 0.394 |
(Indirect effects) | – | 0 |
(Total effects) | – | 0.394 |