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Table 5 Direct, indirect, and total effects between latent variables

From: Differentiation and pricing power of online retailers

  Customer loyalty Pricing power
Logistics quality 0.293 0
(Indirect effects) 0 0.115
(Total effects) 0.293 0.115
Online-offline integration 0 0
(Indirect effects) 0 0
(Total effects) 0 0
Transaction security 0.172 0
(Indirect effects) 0 0.068
(Total effects) 0.172 0.068
Commodity quality 0.306 0.202
(Indirect effects) 0 0.121
(Total effects) 0.306 0.323
Commodity assortment 0.193 0
(Indirect effects) 0 0.076
(Total effects) 0.193 0.076
Customer loyalty - 0.394
(Indirect effects) 0
(Total effects) 0.394
  1. Notes. All data shown in this table have been standardized. n = 314