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Table 4 Analysis results

From: Differentiation and pricing power of online retailers

Causal relation Standardized
path coefficient
C.R. (t value) p
Customer loyalty <−--logistics quality 0.293 3.267 ***
Customer loyalty <−--online-offline integration 0.007 0.133 0.894
Customer loyalty <−-- transaction security 0.172 2.855 ***
Customer loyalty <−--commodity quality 0.306 3.642 ***
Customer loyalty <−--commodity assortment 0.193 2.548 **
Pricing power < −-- commodity quality 0.202 2.560 **
Pricing power < −--customer loyalty 0.394 4.885 ***
  1. Notes. n = 314; ***p < 0.01, **p < 0.05