Table 4 Analysis results
Causal relation | Standardized path coefficient | C.R. (t value) | p |
|---|---|---|---|
Customer loyalty <−--logistics quality | 0.293 | 3.267 | *** |
Customer loyalty <−--online-offline integration | 0.007 | 0.133 | 0.894 |
Customer loyalty <−-- transaction security | 0.172 | 2.855 | *** |
Customer loyalty <−--commodity quality | 0.306 | 3.642 | *** |
Customer loyalty <−--commodity assortment | 0.193 | 2.548 | ** |
Pricing power < −-- commodity quality | 0.202 | 2.560 | ** |
Pricing power < −--customer loyalty | 0.394 | 4.885 | *** |