Table 2 Results of reliability analysis
Variable | Factor Loading | Cronbach’s Alpha | Reference |
|---|---|---|---|
Logistics quality (LQ) | 0.834 | Zehir and Narcıkara (2016) | |
This online retailer handles orders quickly (a1) | 0.691 | ||
You can check the progress of goods logistics accurately here (a2) | 0.826 | ||
The goods can reach you as soon as possible (a3) | 0.762 | ||
Online-offline integration (OI) | 0.891 | This research | |
It has an offline experience store (a4) | 0.856 | ||
It sells goods both online and offline (a5) | 0.884 | ||
You can place orders online and pick up goods offline (a6) | 0.841 | ||
Transaction security (TS) | 0.913 | Park and Kim (2003) | |
My private information is managed securely on this site (a7) | 0.872 | ||
I am sure that payment information will be protected in this site (a8) | 0.847 | ||
This site provides detailed information about security (a9) | 0.841 | ||
Commodity quality (CQ) | 0.897 | Davari et al. (2016) | |
This online store offers quality goods (a10) | 0.781 | ||
This online store offers reliable goods (a11) | 0.804 | ||
This online store offers goods that lasts (a12) | 0.720 | ||
Commodity assortment (CA) | 0.823 | Davari et al. (2016) | |
The online store has a wide variety of products to choose from (a13) | 0.796 | ||
Current fashions and new products are easily available at this online store (a14) | 0.778 | ||
The online store stocks “brand name” merchandise (a15) | 0.793 | ||
Customer loyalty (CL) | 0.880 | Zeithaml et al. (1996) Srinivasan et al. (2002) | |
When I need to make a purchase, this online retailor is my first choice (a16) | 0.710 | ||
To me this online retailor website is the best retail website to do business with (a17) | 0.775 | ||
I will recommend this online retailor to my friends (a18) | 0.781 | ||
Pricing power (PP) | 0.935 | Zeithaml et al. (1996) Srinivasan et al. (2002) | |
Will you continue to do business with this website if its prices increase somewhat (a19) | 0.796 | ||
Will you stop doing business with this website if its competitors’ prices decrease somewhat (a20) | 0.898 | ||
Will you pay a higher price at this website relative to the competition for the same benefit (a21) | 0.915 |