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Table 1 Respondents’ profile description

From: Differentiation and pricing power of online retailers

  Item Frequency %
Gender Female 164 52.2
Male 150 47.8
Age ≤18 1 0.3
19–35 228 72.6
36–55 75 23.9
≥56 10 3.2
Education High school and below 67 21.3
Bachelor degree 115 36.6
Graduate degree 132 42.0
Occupation Civil servants 53 16.9
Enterprise staff 193 61.5
Students 57 18.2
Others 11 3.5
Online shopping frequency
(per month)
≥4 124 39.5
1–3 139 44.3
≤1 51 16.2
Never 0 0
  1. Notes. n = 314