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Table 2 Customers’ decisions

From: Intertemporal pricing strategies for fashion tech products with consumption externalities

 

Snobs (θ)

Followers (1−θ)

first period

\(v>\max \{ p_{1}-\alpha \epsilon, p_{2}+\frac {p_{1}-p_{2}}{\epsilon }-\alpha \}\)

\(v>\max \{ p_{1}+\beta \epsilon, p_{2}+\frac {p_{1}-p_{2}}{\epsilon }+\beta \}\)

second period

\(p_{2}<v<p_{2}+\frac {p_{1}-p_{2}}{\epsilon }-\alpha \)

\(p_{2}<v<p_{2}+\frac {p_{1}-p_{2}}{\epsilon }+\beta \)