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Table 1 Utility function

From: Intertemporal pricing strategies for fashion tech products with consumption externalities

 

Snobs (θ)

Followers (1−θ)

first period

\({U_{1}^{s}}=v+\alpha \epsilon -p_{1}\)

\({U_{1}^{f}}=v-\beta \epsilon -p_{1}\)

second period

\({U_{2}^{s}}=(1-\epsilon)(v-p_{2})\)

\({U_{2}^{f}}=(1-\epsilon)(v-p_{2})\)