From: Intertemporal pricing strategies for fashion tech products with consumption externalities
Snobs (θ) | Followers (1−θ) | |
---|---|---|
first period | \({U_{1}^{s}}=v+\alpha \epsilon -p_{1}\) | \({U_{1}^{f}}=v-\beta \epsilon -p_{1}\) |
second period | \({U_{2}^{s}}=(1-\epsilon)(v-p_{2})\) | \({U_{2}^{f}}=(1-\epsilon)(v-p_{2})\) |