Skip to main content

Table 7 Most preferred emotions

From: Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior

Happiness

Pride

1

2

Mean = 5.86

Mean = 4.43

S.D = 1.52

S.D = 1.80

Sadness

Fear

4

3

Mean = 3.28

Mean = 4.31

S.D = 1.90

S.D = 1.87