From: Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
Happiness
Pride
1
2
Mean = 5.86
Mean = 4.43
S.D = 1.52
S.D = 1.80
Sadness
Fear
4
3
Mean = 3.28
Mean = 4.31
S.D = 1.90
S.D = 1.87