Table 6 Most preferred Appeal Drivers
From: Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
Music | Colors |
|---|---|
1 | 2 |
Mean = 5.46 | Mean = 4.55 |
S.D = 1.53 | S.D = 1.79 |
Message | Picture quality |
4 | 3 |
Mean = 3.34 | Mean = 4.38 |
S.D = 1.88 | S.D = 1.82 |