Table 3 Heterotrait monotrait (HTMT) analysis results
From: Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
HTMT | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
1 Emotions | |||||
2 Appeal Drivers | 0.46 | ||||
3 Celebrities | 0.42 | 0.61 | |||
4 Consumer Behavior | 0.44 | 0.59 | 0.58 | ||
5 Attention | 0.55 | 0.64 | 0.62 | 0.68 |