From: Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior
Constructs | Items | LVs | CR | α | AVE | R2 |
---|---|---|---|---|---|---|
Emotions (E) | – | |||||
Hope | E1 | 0.807 | 0.851 | 0.783 | 0.663 | |
E2 | 0.811 | |||||
Pride | E3 | 0.752 | 0.786 | 0.817 | 0.681 | |
E4 | 0.773 | |||||
Sadness | E5 | 0.837 | 0.793 | 0.849 | 0.652 | |
E6 | 0.808 | |||||
Fear | E7 | 0.819 | 0.825 | 0.825 | 0.661 | |
E8 | 0.794 | |||||
Appeal Drivers (A) | – | |||||
Message | A1 | 0.835 | 0.788 | 0.721 | 0.585 | |
A2 | 0.786 | |||||
Picture quality | A3 | 0.822 | 0.857 | 0.746 | 0.637 | |
A4 | 0.817 | |||||
Color | A5 | 0.773 | 0.810 | 0.717 | 0.593 | |
A6 | 0.741 | |||||
Music | A7 | 0.832 | 0.863 | 0.733 | 0.539 | |
A8 | 0.818 | |||||
Celebrities (C) | – | |||||
Showbiz | C1 | 0.853 | 0.811 | 0.738 | 0.675 | |
C2 | 0.827 | |||||
Sports | C3 | 0.877 | 0.865 | 0.716 | 0.611 | |
C4 | 0.846 | |||||
Attention (AT | ||||||
AT1 | 0.776 | 0.901 | 0.855 | 0.701 | 0.605 | |
AT2 | 0.862 | |||||
AT3 | 0.863 | |||||
Consumer Behavior (CB) | CB1 | 0.861 | 0.921 | 0.887 | 0.745 | 0.709 |
CB2 | 0.873 | |||||
CB3 | 0.856 |