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Table 8 Comparison of the Results of Smart-PLS

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Dimensions Measurement indicator Reflective model (RM) Formative model (FM)
Factor loadings λ T value Weighted coefficient γ T value
Morality-oriented face MF1 0.7955 8.3149 −0.0689 0.5655
MF2 0.7196 5.9639 0.6438 4.6195
MF3 0.7822 8.0402 0.2782 2.0404
MF4 0.8249 11.3884 0.0710 0.7318
MF5 0.8786 12.9011 0.0858 0.8057
MF6    0.2346 2.0409
CR 0.8997   
AVE 0.6430   
Ability-oriented face AF1 0.7844 15.6330 0.2490 2.0040
AF2 0.8308 22.5111 0.2170 1.3950
AF3 0.9029 40.1336 0.2442 1.8698
AF4 0.8720 22.8262 0.5043 4.3079
CR 0.9113   
AVE 0.7203   
Status-oriented face SF1 0.9217 66.0711 0.3830 2.2965
SF2 0.9070 51.0724 0.0636 0.3246
SF3 0.8594 25.0973 0.5008 2.6671
SF4 0.8626 36.8282 0.1756 1.2490
CR 0.9372   
AVE 0.7887   
Social relationship-oriented face RF1 0.8569 38.7145 0.5015 3.8842
RF2 0.8992 50.7292 0.3942 3.5771
RF3 0.8699 36.4603 0.3466 2.9411
RF4 0.8746 41.5258   
CR 0.9291   
AVE 0.7661