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Table 8 Comparison of the Results of Smart-PLS

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Dimensions

Measurement indicator

Reflective model (RM)

Formative model (FM)

Factor loadings λ

T value

Weighted coefficient γ

T value

Morality-oriented face

MF1

0.7955

8.3149

−0.0689

0.5655

MF2

0.7196

5.9639

0.6438

4.6195

MF3

0.7822

8.0402

0.2782

2.0404

MF4

0.8249

11.3884

0.0710

0.7318

MF5

0.8786

12.9011

0.0858

0.8057

MF6

  

0.2346

2.0409

CR

0.8997

  

AVE

0.6430

  

Ability-oriented face

AF1

0.7844

15.6330

0.2490

2.0040

AF2

0.8308

22.5111

0.2170

1.3950

AF3

0.9029

40.1336

0.2442

1.8698

AF4

0.8720

22.8262

0.5043

4.3079

CR

0.9113

  

AVE

0.7203

  

Status-oriented face

SF1

0.9217

66.0711

0.3830

2.2965

SF2

0.9070

51.0724

0.0636

0.3246

SF3

0.8594

25.0973

0.5008

2.6671

SF4

0.8626

36.8282

0.1756

1.2490

CR

0.9372

  

AVE

0.7887

  

Social relationship-oriented face

RF1

0.8569

38.7145

0.5015

3.8842

RF2

0.8992

50.7292

0.3942

3.5771

RF3

0.8699

36.4603

0.3466

2.9411

RF4

0.8746

41.5258

  

CR

0.9291

  

AVE

0.7661