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Table 7 Indicators for the FM of face and incremental generalized measurement indicators

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Dimensions

Indicators

Description

Morality-oriented face

FMF1

I behave indecently in public.

FMF2

I was told that I am immoral.

FMF3

I have uncivilized behavior.

FMF4

Bad habits are known by others.

FMF5

I quarrel with others in public.

FMF6

I have no shame, doing something low and cheap.

Ability-oriented face

FMF7

Compared with my peers, I lead a worse life.

FMF8

My child or I am not able to enter a university.

FMF9

I am bad at learning/working.

FMF10

Friends are talking about a topic that I know nothing about.

Status-oriented face

FMF11

I work in a small company.

FMF12

My income is low.

FMF13

My housing conditions are poor.

FMF14

I always take a crowded bus to work.

Social relationship-oriented face

FMF15

People openly criticize me.

FMF16

I get refused when turning to people for help.

FMF17

I don’t bring enough money when treating others to a meal.

Generalized measurement indicators

ALLF1

In daily life, I care about my own face.

AMF1

When my conduct is questioned by others, I feel I have no face.

AAF1

When I am not as capable as others, I feel I have no face.

ASF1

When I do not have the same social status as others, I feel no face.

ARF1

When I am embarrassed in social interactions with others, I feel I have no face.

ALLF2

Generally, I think I care about face a lot.