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Table 5 AVE and CR of the RM of Face

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

 

Morality-oriented face

Ability-oriented face

Status-oriented face

Social relationship-oriented face

Morality-oriented face

0.7656

   

Ability-oriented face

0.312a

0.7966

  

Status-oriented face

0.306a

0.463a

0.8490

 

Social relationship-oriented face

0.309a

0.414a

0.403a

0.8310

AVE

0.5861

0.6345

0.7208

0.6905

  1. Notes. aindicates the two-tailed tests are significant at the 0.01 level. The value on the diagonal is the square root of AVE, and below the diagonal is correlation coefficient value between latent variables