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Table 4 Reliability and validity analysis results for the RM of face

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Latent variable

Dimensions

Indicators

Factor loadings

CITC

Composite reliability

Cronbach’s α

Overall Cronbach’s α

Face

Morality-oriented face

RMF1

0.85

0.773

0.875

0.873

0.899

RMF2

0.81

0.704

RMF3

0.79

0.734

RMF4

0.64

0.615

RMF5

0.72

0.686

Ability-oriented face

RMF6

0.70

0.662

0.873

0.871

RMF7

0.74

0.711

RMF8

0.91

0.812

RMF9

0.82

0.720

Status-oriented face

RMF10

0.91

0.840

0.9114

0.910

RMF11

0.88

0.819

RMF12

0.82

0.787

RMF13

0.78

0.746

Social Relationship-oriented face

RMF14

0.77

0.722

0.899

0.898

RMF15

0.88

0.816

RMF16

0.83

0.769

RMF17

0.84

0.790