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Table 10 Study 3: sample descriptive statistics

From: Why it is hard to explain Chinese face?—FACE measurement models and its influence on ecological product preference

Gender

Amount

Percentage

Education

Amount

Percentage

Male

129

54.7%

Junior College

1

0.4%

Female

107

45.3%

Undergraduate

152

64.4%

Date of Birth

Amount

Percentage

Postgraduate and above

83

35.2%

1961–1973

17

7.2%

Profession

Amount

Percentage

1974–1984

113

47.9%

Full-time Students

52

22%

1985–1995

103

43.6%

Government and Institution Personnel

14

5.9%

After and within 1996

3

1.3%

State Enterprise Personnel

58

24.6%

Annual Salary

Amount

Percentage

Foreign Enterprise Personnel

45

19.1%

Below 50,000

53

22.5%

Private Enterprise Personnel

53

22.5%

50,001–100,000

25

10.6%

Self-employed Entrepreneurs and Freelance

8

3.4%

100,001–300,000

118

50%

300,001–500,000

29

12.3%

Unemployed and others

6

2.5%

Over 500,001

11

4.7%