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An empirical study on the timing of big retailers’ initial internationalization: Influence of the target market and entry-mode choice

Frontiers of Business Research in China volume 4, pages 608–629 (2010)Cite this article

Abstract

This paper examines the timing of big retailers’ initial internationalization and proposes a theoretical framework. Then, the framework is tested with the proportional hazard model and data of European and U.S. big retailers. Empirical results show that retailers’ entry timing is jointly influenced by the economic conditions of both the home market and target foreign markets, cultural and geographical distance, and the entry mode. Based on these findings, this article offers suggestions to China’s big retailers whose initial internationalization has just started.

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Authors and Affiliations

  1. School of Business, Renmin University of China, Beijing, 100872, China

    Rongsheng Cai & Yong Wang

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  1. Rongsheng Cai
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  2. Yong Wang
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Correspondence to Yong Wang.

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__________

Translated from Zhongguo Ruankexue 中国软科学 (China Soft Science), 2009, (1): 97–111

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Cai, R., Wang, Y. An empirical study on the timing of big retailers’ initial internationalization: Influence of the target market and entry-mode choice. Front. Bus. Res. China 4, 608–629 (2010). https://doi.org/10.1007/s11782-010-0113-0

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