A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

Li, Dongjin; Ahn, Jong-Seok; Zhou, Ronghai; Wu, Bo

doi:10.1007/s11782-009-0030-2

Frontiers of Business Research in China

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Last updated: Tue, 16 Apr 2024 4:17:43 Z

A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

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