TY - JOUR AU - Wu, Jian AU - Fu, Guoqun PY - 2007 DA - 2007/07/01 TI - The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention JO - Frontiers of Business Research in China SP - 333 EP - 350 VL - 1 IS - 3 AB - This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently. Product quality is perceived lower when a brand from developed country is manufactured in developing countries, however, this may not affect consumers’ purchase intentions. SN - 1673-7431 UR - https://doi.org/10.1007/s11782-007-0019-7 DO - 10.1007/s11782-007-0019-7 ID - Wu2007 ER -