Table 8 Study 2 hypothesis test results—positive reviews
Hypothesis | Parameter estimate | T statistics (|O/STDEV|) | p | Result | |
|---|---|---|---|---|---|
H1 | Type of response to online reviews→ Perceived purpose of response | 0.205** | 3.00 | 0.003 | Support |
H2 | Perceived purpose of response → Relationship quality | −0.200** | 2.986 | 0.003 | Support |
H3 | Perceived purpose of response → Repurchase intention | −0.115 | 1.726 | 0.084 | Partly support |
Satisfaction→ Relationship quality | 0.340*** | 5.940 | 0.000 | ||
Satisfaction→ Repurchase intention | 0.376*** | 6.277 | 0.000 | ||
R2 for relationship quality 0.16 △R2 for relationship quality 0.14 | |||||
R2 for repurchase intention 0.16 △R2 for repurchase intention 0.14 | |||||